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ROOTED CONSCIOUS MODERN

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THEMES

More than a name — Matrika is a presence.

Inspired by ancient temples where power and softness coexist, this collection channels the divine feminine — quiet strength and nurturing fire within us all.

Matrika, a Sanskrit word for the motherly divine, is a tribute to the Shakti beyond gender — a reminder that true balance lies where strength meets softness.

ECHOS OF UNSEEN 3 _edited_edited_edited.

Where the Unseen Speaks.

Rooted in divine echoes, Dhwan is a tribute to the silent forces that move through us — energies felt, not seen.

Inspired by sound waves and unseen auras, this design captures the quiet power of presence — the pulse, the vibration, the sacred hum beneath the noise.

This is sound, made visible.
This is Dhwan.

In the breath between worlds, where silence lingers, new thoughts begin to rise.

This collection is a quiet rebellion — a tribute to the strength in solitude and the beauty born from darkness.

Reborn in mystery and power, the designs echo cracked stone, gothic arches, and sacred stillness — a reminder that sometimes, silence speaks the loudest.

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LIMITED EDITION COLLECTION

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#INSTAGRAM

“Not just getting ready — setting the tone. GRWM in Dour Atelier.”

Shop now at www.douratelier.com

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Maatrika Tee – Wear Your Own Power ⚡

Kaali doesn’t fit in temples. She lives in women who refuse to shrink, who burn, rebuild, and rise unapologetically. 🔥

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"Where fashion meets form - DA reimagined as a 1/7 scale collectible."

#douratelier #DACollectible #FigurineDesign #ScaleModel #PVCCollectible #DesignerToys #ArtCollectibles #ModernDesign #LimitedEditionFigurine #DesignToReality #IndustrialDesign #CollectibleArt #CreativeDesign #DeskCollectibles #MiniatureDesign #ToyPhotography #BandaiStyle #DesignerLife #FromSketchToShelf #designculture

The Journey of Matrika..

1. It all began with sketching ideas inspired by culture and heritage.

2. We draw from history – like the ancient temple mother goddess statues that carry timeless stories.

3. The vision is refined by choosing the perfect colors through Pantone matching.

4. Skilled artisans bring the artwork to life with traditional screen printing techniques.

5-6. Every piece goes through a strict quality check to ensure premium craftsmanship.

6-7. The result – a final product that blends Indian art, heritage, and contemporary streetwear.

At Dour Atelier, each design is more than fashion – it’s a beautiful blend of art, heritage, and textile craft, making culture wearable for today.

#douratelier #douratelierdiaries #douratelierenergy #maatrika #divineféminine #Indianstreetwear

DOUR ATELIER originals: MATRIKA

Heritage carved in stone, now stitched in fabric — Matrika lives on the streets.

Shop at- douratelier.com

What should be design next?? Let us know in the comment section.

[ Divinity in fashion, Heritage fashion, Rooted in tradition, ,Wear your culture, dour atelier, matrika]

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From our hands to your wardrobe – every order is packed with love & care 💌✨ #MadeWithLove #UnboxingJoy

#douratelier #douratelierdiaries #douratelierstyle

A symphony of tradition and bold expression
Shop Now: douratelier.com

➡️Oversized fit for urban comfort

➡️Devanagari “ध्वन” print – rooted in Indian identity

➡️French Terry fabric – breathable, durable, premium feel

➡️Unisex design – made for all

➡️Perfect for streetwear lovers, cultural creatives & bold minimalists

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Ravanahta — Rajasthan’s ancient folk instrument, often called the ancestor of the violin. Its strings echo centuries of Indian music, culture, and craft.

Disclaimer: Reference image/content belongs to original source (Google).

#Ravanahta #RajasthaniMusic #IndianCulture #FolkMusic #IndianCraft #DourAtelier #CraftOfIndia #StreetwearWithSoul
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Stories that inspire Indian Streetwear
The echo of Rajasthan,
Through Kishan
An ancient instrument, often called the ancestor of the violin.
Keeping folk sound alive, one string at a time.

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The calm of Gangaur Ghat.
The music of a Rajasthani folk artist.
The reminder to Reclaim Your Mind.

🎶 Played live by Kishan , keeping Udaipur’s soul alive.

To all the Artisans keeping India alive in their craft.
Happy Independence Day 🇮🇳

#ReclaimYourMind #DourAtelier #IndianStreetwear #UdaipurVibes #GangaurGhat #IndianCulture #LuxuryStreetwear #MadeInIndia #SlowFashionIndia #IndianRoots #FashionWithPurpose #MinimalStreetwear #SupportIndianArtisans #StyleInspo #OOTD #InspoVibes #DailyOutfit #TrendyVibes

Your mind is yours. Let darkness deal with itself.

100% cotton, premium French terry.

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History heals. Hobbies soothe. For everyone, reclaiming your mind looks different.
Here at Bagore Ki Haveli, Udaipur, our ‘Reclaim Your Mind’ tee in luxe French Terry pure cotton blends heritage with streetwear — a style statement with soul. 🖤✨

#ReclaimYourMind #IndianStreetwear #BagoreKiHaveli #DourAtelier
#SlowFashionIndia #FrenchTerryCotton #IndianHeritageWear #ModernHeritage #StreetwearWithSoul #IndianStreetStyle #DourAtelier

This is Dhwan — echos of the divine, woven in thread.
Cut from premium 100% French terry cotton.
Soft to touch. Strong in spirit. Crafted to elevate your everyday.

@hardikkhatri__ @shivam.drp

#DhawnDrop #DourAtelier #LuxuryStreetwear #IndianDesign #FrenchTerryEssentials #indianstreetwear

ध्वन not just heard, now worn.
A T-shirt that blends retro desi print with sharp modern cuts — made to move with your rhythm.
Own the vibe.

Talent- @hardikkhatri__
Shot by- @shivam.drp

Shop now www.douratelier.com

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From vision to visuals — here’s a glimpse into where Dour magic begins.✨📸

Talent: @hardikkhatri__
📸 @shivam.drp
@kooonalll

#BehindTheScenes #DourAtelier #douratelierdiaries #indianstreetwearbrand #rooted #modern #conscious

This is Reclaim Your Mind — a call to return to your truth.
From chaos to clarity. From noise to knowing.
This tee is a reminder: your power begins within.
Crafted in 100% French Terry cotton for elevated everyday wear.
🇮🇳 Made in India with intention.

✨ Use code DA200 at checkout for a limited-time discount.
🛒 Now live — own your energy.

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The closer you look, the more you feel.
Dhawn is for those who wear meaning on their sleeve.

#DhawnTee #DourAtelier #ThreadsThatSpeak
#douratelierdiaries #douratelierstyle

🎧 Pack an order with us — DHWAN

The sound of care, culture, and street.
Every fold, every seal, made for you.

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Matrika is a story we all share.

Pack an order with us.

#douratelier #douratelierdiaries #douratelierstyle #indianstreetwear #rootedinculture #matrika

A Letter for You

When you wear Dour Atelier, you don’t just wear a design —
you wear a story, a memory, a culture.
Rooted in heritage, shaped by intention, and worn with pride.
This is more than clothing. This is yours.

#douratelier #douratelierdiaries #douratelierstyle #rooted #conscious #modern #indian #madeinbharat #cultureinspired

This is Dhwan — where silence speaks and presence pulses.
Inspired by sound waves, aura, and everything unseen yet deeply felt.
Not just a tee — it’s your energy, made visible.
Crafted in 100% French Terry cotton for that luxe everyday feel.

✨ Use code DA200 at checkout for a limited-time discount.
🛒 Live now — don’t miss the drop.

🇮🇳 Made in India. Designed to resonate.

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This is Matrika — bold, rooted, unapologetically powerful.
A tribute to the divine feminine.
More than just streetwear — this is culture, elevated.
Crafted in 100% French Terry cotton for comfort that moves with you.
🇮🇳 Made in India. Made with pride.
✨ Use code DA200 at checkout for a special discount.
🛒 Limited drop — shop now.

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This is Divine Echos.
A tribute to high-vibrational auras that move through us — energies felt, not seen.
Rooted in rhythm, presence, and sacred stillness.

Now live on the website.

#douratelier #douratelierdiaries #douratelierstyle #rootedinculture #madeinindia #indianstreetwear #fashiondrop

Where the Unseen Speaks.
Inspired by sound waves and sacred energy,
This is sound, made visible.
This is Dhwan.

#douratelier #douratelierdiaries
#IndianStreetwear #GenderlessFashion #DivineEnergy #RootedModern #MadeInIndia #CulturalThreads

The pulse, the vibration, the sacred hum beneath the noise.
This is sound, made visible.
This is Dhwan.

#DourAtelier #StreetwearIndia #GenZStyle #IndianStreetwear #NewBrandAlert #MadeInIndia #FashionDrop #IndieBrand #BoldFashion #RootedInCulture
#collectionreveal #matrika #ClothingBrand #StreetwearBrand #OOTD #EmergingBrands #NewDrop #InstaFashion #NextGenFashion #StyleThatSpeaks #DailyStreetStyle

Between chaos and calm, the mind returns.
Born of solitude, shaped in shadow — where light withdraws, truth emerges.
Reclaim Your Mind.

#NewDrop #StreetwearDrop #OversizedTshirt #ModernStreetStyle #FashionLaunch #LimitedEditionStyle #StreetwearIndia #IndieBrandDrop #indiastreetstyle #fashionreel #oversizedfit #ootdreel #explorereel #stylereelindia #creativeclothing #douratelier #reclaimyourmind #mindfulstreetwear #wearyourstory #culturalstreetwear #fashionthatspeaks #indianstreetwearbrand #mensstyleindia #rootedinculture

In the hush between chaos and calm, the mind begins to remember itself.
Each piece carries the weight of stillness, the strength of what’s unspoken.

“Reclaim Your Mind” is not rebellion in noise, but in the quiet power of becoming.

#douratelier #douratelierdiaries
#IndianStreetwear #GenderlessFashion #DivineEnergy #RootedModern #MadeInIndia #CulturalThreads

This is Reclaim Your Mind ✨
From darkness, beauty blooms.
In silence, strength is born.
Even the night surrenders to light.

Live now on douratelier.com

#douratelier #douratelierdiaries #douratelierstyle #indianstreetwear #contemporarystreetwear #madeinindia

“This is Matrika — a force beyond gender.
It is believed that every man carries within him a Shakti — a quiet power, a softer strength.
Matrika embraces that balance — where the divine feminine lives within us all.”

#NewDrop #TrendingNow #FashionReel #ExplorePage #InstaFashion #ViralReel #OutfitInspo #StyleDiaries #OOTDIndia #StreetStyle #TshirtDesign #GraphicTee #WearableArt #DesignMatters #MinimalStreetwear #ArtOnClothes #ModernAesthetic #FashionWithPurpose#RootedInCulture #TraditionReimagined #CulturalWear #HeritageInStyle #ModernTradition #IndieWear #IndianRootsGlobalStyle #IdentityInDesign #ConsciousClothing #Thoughtwear #FashionThatSpeaks #mindfuldesign

Matrika is not a form — it’s a force.
Found in every being, beyond gender or name.

It’s the quiet power, the wild grace,
the creative fire within.

Shakti lives in all of us.
And Matrika is a reminder of that truth.
#douratelier #douratelierdiaries #douratelierstyle

#Matrika #ShaktiWithin #IndianStreetwear #GenderlessFashion #DivineEnergy #RootedModern #MadeInIndia #CulturalThreads

This is Matrika.
For the rooted. For the fierce.
For a world where tradition and rebellion co-exist.

Live now.
Go shop → douratelier.com

#DourAtelier #Matrika #IndianStreetwear

ROOTED | MODERN | CONSCIOUS
GOING LIVE
24.06.2025

#douratelier #douratelierdiaries #goinglive #indianstreetwear #modernstreetwear

Let the darkness think of itself ✨

#douratelier #douratelierdiaries #douratelierstyle #streetfashion #indianstreetwear #madeinindia

Introducing RECLAIM YOUR MIND ✨
From darkness, beauty blooms.
In silence, strength is born.
Even the night surrenders to light.

#douratelier #douratelierdiaries #douratelierstyle #indianstreetwear #contemporarystreetwear #madeinindia

This Is Reclaim Your Mind..

Where beauty rises from darkness, and strength from solitude.
Reborn in cracked stone, cloaked in power.
This is how you, wear your story.

#douratelier
#NewDrop #StreetwearLaunch #ReclaimYourMind #StatementTee #MindsetShift #TrendingNow #ViralReel #ExplorePage #InstaFashion #BoldStreetwear
#ReclaimYourPower #MentalRevolution #WearYourMind #MindfulFashion #ClothingWithMeaning #FashionForThought
#GraphicTshirt #TshirtDesign #ModernStreetwear #IndianStreetwear #ArtOnFabric #CultureWear #DesignDrop
#StreetwearIndia #Thoughtwear

An echo you wear.
A story you carry.
Dhwan.

#Dhwan #DivineEchoes #DhwanTee #BackPrintTee #SpiritualStreetwear #GraphicTshirtIndia #IndianStreetwearBrand #MadeInIndiaWearWithPride
#StreetwearIndia #IndianStreetwear #StreetStyleIndia #GraphicTeeDrop #UrbanWear #NextGenFashion #MinimalStreetwear #BackDesignTee
#OOTD #TshirtDesign #MenswearStyle #UnisexStyle #FashionDrop #WhatToWear #NewDropAlert #StreetwearDrop
#SpiritualStyle #DesignWithMeaning #EchoOfTheDivine #SacredDesigns #artmeetssoul #DivineEnergy

ध्वन - A meditation in minimalisim
The calm between heritage and modernity.

#DourAtelier #StreetwearIndia #GenZStyle #IndianStreetwear #NewBrandAlert #MadeInIndia #FashionDrop #IndieBrand #BoldFashion #RootedInCulture
#collectionreveal #matrika #ClothingBrand #StreetwearBrand #OOTD #EmergingBrands #NewDrop #InstaFashion #NextGenFashion #StyleThatSpeaks #DailyStreetStyle

Introducing Dhawn

Streetwear that touches the divine.
Rooted in culture, refined in spirit.
Wear a piece of heritage, reimagined for today.

#DourAtelier #StreetwearIndia #GenZStyle #IndianStreetwear #NewBrandAlert #MadeInIndia #matrika
#NewDrop #StreetwearLaunch #IntroducingMatrika #MatrikaTee #UnveilTheDesign #FreshDrop #NewArrival #TshirtDesign #IndianStreetwear #MinimalStreetwear

"A design that hits you when you walk away.
This is Dour Atelier’s take on detail."

#DourAtelier #StreetwearBrand #StreetwearIndia #IndianStreetwear #LuxuryStreetwear #AffordableLuxuryWear #ClothingBrandIndia #EmergingStreetwear #HomegrownBrand #DesignPreview #GraphicTeeDesign #WearableArt #RenderedToReality #MinimalStreetwear #FashionRender #InstaFashion #StyleDrop #SneakPeek #NewDropAlert #ComingSoon #DopeFits #OutfitGoals #StyleStatement #DripCheck

"Clean lines. Sharp details.
Here’s a closer look at the calm before the drop."

#DourAtelier #StreetwearIndia #GenZStyle #IndianStreetwear #NewBrandAlert #MadeInIndia #FashionDrop #IndieBrand #BoldFashion #RootedInCulture
#collectionreveal #matrika #ClothingBrand #StreetwearBrand #OOTD #EmergingBrands #NewDrop #InstaFashion #NextGenFashion #StyleThatSpeaks #DailyStreetStyle

Introducing Matrika — where design meets meaning.

#DourAtelier #StreetwearIndia #GenZStyle #IndianStreetwear #NewBrandAlert #MadeInIndia #matrika
#NewDrop #StreetwearLaunch #IntroducingMatrika #MatrikaTee #UnveilTheDesign #FreshDrop #NewArrival #TshirtDesign #IndianStreetwear #MinimalStreetwear

Dour Atelier— Streetwear with a soul.

#douratelier #douratelierdiaries #indianfashionlabel #mindfulfashion #designwithintention

UNDERSTATED. UNAPOLOGETIC. UNMISSABLE

Not just a drop, a statement.
Coming soon.

#DourAtelier #ComingSoon #MorernClassics #EffortlessStyle

Something bold, rooted, and totally ours.

#DourAtelier #ComingSoon #StreetwearIndia #GenZStyle #IndianStreetwear #NewBrandAlert #MadeInIndia #FashionDrop #IndieBrand #BoldFashion #RootedInCulture

Unveiling Dour Atelier — Made in India, made with intent.

#douratelier #douratelierdiaries #madeinindia #indianstreetwear

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*Festival Offer* : FLAT ₹200 OFF on each product "USE CODE - FEST200" at the time of checkout

ROOTED CONSCIOUS MODERN

THEMES

LIMITED EDITION COLLECTION

#INSTAGRAM

​

Festival Offer : FLAT ₹200 OFF on each product "USE CODE - FEST200" at the time of checkout